Embracing mental health through design!

Overview

Mental Health, Depression, Anxiety - these topics are heavily stigmatized in India due to a severe lack of awareness. In a country of a billion people, one in five may suffer from a mental illness, yet only 10-12% get help.

To fight this, LonePack, a non-profit organization based in Bangalore, was founded. They advocate for mental health by creating a community of people going through similar problems. Through your 'pack', you feel less 'alone'.
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From January to March 2018, I redesigned their website to showcase their various campaigns and collaborations in a single-page layout.
ROLE
VISUAL DESIGNER
MISSION
REDESIGN LONEPACK'S WEBSITE TO FOCUS ON CAMPAIGNS, COLLABORATIONS AND PARTNERSHIPS
TIMELINE
JAN 2018 - MAR 2018

Design Brief

LonePack's original website was quite clunky and wasn't user friendly. It had very little information spread over multiple pages. There were hardly any images and very little branding.
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My redesign focused on the following: Improving the user experience of the website by making it a single page website, incorporate our branding in a better way and showcase what we're doing in a user-friendly manner.

UI Design

Branding Colors

Fonts

Graphic Elements

Introduction about LonePack

Site visitors will get an introduction to LonePack and what they do as soon as they land on the home page. This is to influence visitors to contribute to the LonePack cause.

Sign our petitions!

A lot of LonePack's work involves making changes at a regulatory level. This involves petitions to politicians and government officials to bring about a change. I added a section that introduced these petitions to the general public in order to get their support as well.

Initiatives started by LonePack

Visitors can also gain an understanding of LonePack's initiatives to further the cause of mental health.

Collaborations with companies and social media!

LonePack has improved its social media presence and has started collaborating with tech giants, cultural festivals and influencers to spread the word of mental health. Showcasing their collaborations will improve LonePack's credibility.